New look, same great values for leading law firm
Wilson Nesbitt, has relaunched its brand, building on its heritage of acting for individuals and businesses in Northern Ireland. The firm is one of the busiest and highest rated for its private client, banking, and property work.
Gilbert Nesbitt, Managing Partner, says:
“We’ve been proud to serve our communities for over 70 years. Each year, we advise thousands of people on their property, personal and business matters.
“We wanted to take a fresh look at our business and make sure that we were conveying an image of how we are today. The new look is fresh and really gives a sense of quite how modern and forward thinking our people and systems are.
Lenore Rice, Head of the firm’s Individual and Family Life sector, says:
“When we were looking to relaunch the brand, we turned to our clients to ask them their experiences of working with the firm and their best stories of how we’d made a difference to their lives. What came through loud and clear was that our existing look didn’t reflect the service levels and trust they had in us as a business.”
Natasha Adamson, Residential Lending Banking Partner, says:
“One key appeal of Wilson Nesbitt is our client service. A lot of work goes into making our advice practical and ensuring that working with us is easy. We continually improve our knowledge, our systems and we listen to our clients’ needs to make sure that we remain their first choice for legal needs. The client feedback we receive makes it all worthwhile.”
Gary Adair, Partner at Wilson Nesbitt continues:
“The feedback has been a little overwhelming, to be honest. We’ll never take that feedback for granted nor let it go to our heads but it was quickly clear that we needed to address the gap between our positioning and the reality.
“The client feedback often centres on how easy we are to deal with, how efficient our processes are, how accessible we are and how they can act on our advice. The net result is something that we’re proud of. The ‘Smarter. Different. Better.’ is a challenge to each of us to make sure that we deliver the very best results for our clients every day.
Neil Logan, Commercial Banking partner, notes:
“One part of the project was to retain the best of what has made us great to date and keep our systems working seamlessly as we moved from the old website to the next one. I’m pleased to say that it was launched without a glitch. We’re really looking forward to the next set of client feedback based on what we’ve created. We’ve got real strength in Individual & Family Life, Banking & Financial Services and Real Estate & Construction and I firmly believe that this will allow us to build for the future.” Going forward, it is hoped that this new image provides a platform for Wilson Nesbitt to grow and build over the next 70 years.
Going forward, it is hoped that this new image provides a platform for Wilson Nesbitt to grow and build over the next 70 years.